See How Easily Xiaohongshu Ads Drive Trendsetting Campaigns Like Intel & OPPO
In today’s fast-paced digital landscape, brands are constantly seeking innovative ways to connect with younger, tech-savvy audiences. Xiaohongshu, a leading lifestyle platform, has emerged as a powerhouse for trendsetting campaigns, blending social commerce with authentic user-generated content. Recent successes from brands like Intel, OPPO, and Clarins demonstrate how strategic Xiaohongshu ads can drive awareness, engagement, and conversions. From Intel’s nomadic office campaign to Clarins’ heartwarming public welfare initiative, these case studies reveal the platform’s unique ability to merge cultural trends with brand storytelling. Let’s dive into the strategies that made these campaigns stand out.
Ⅰ. Understanding the Digital Nomad Trend Among Young Professionals
Intel’s collaboration with Xiaohongshu ads tapped into the rising "digital nomad" trend among young professionals who crave flexibility and freedom in their work lives. Xiaohongshu ads’s data showed a surge in discussions around "nomadic work" and "remote office," reflecting a cultural shift away from traditional 9-to-5 setups. Intel’s campaign, "Work Doesn’t Necessarily Mean Going to Work," resonated deeply by aligning its Intel Evo laptop’s lightweight design with this lifestyle. The brand translated technical specs into relatable benefits—portability for beachside work sessions, performance for efficiency—and partnered with KOLs like celebrity Liu Lian to showcase real-world use cases. The result? A 2,135% spike in searches for "Intel Evo" and a 90% boost in off-site conversions, proving that Xiaohongshu ads’s trend-driven ecosystem can turn niche movements into mass appeal.
Ⅱ. Intel’s Strategic Alignment with Xiaohongshu ads’s User Preferences
What set Intel’s campaign apart was its seamless integration of Xiaohongshu ads’s native content formats. The brand leveraged H5 interactive pages, splash ads, and KOL collaborations to create a multi-touchpoint experience. For instance, an H5 activity invited users to share their ideal "nomadic office" setups, generating over 8,000 submissions. Splash ads highlighted aspirational visuals—think laptops in mountain retreats—while KOLs authored in-depth reviews comparing the Evo to competitors. By blending entertainment with utility, Intel didn’t just sell a product; it championed a lifestyle. The campaign’s 450 million impressions and 29 million topic views underscore how aligning with platform culture drives virality.
Ⅲ. Xiaohongshu ads + Tmall Integration: A Blueprint for Conversion-Driven Marketing
Intel’s campaign broke new ground by bridging Xiaohongshu ads’s discovery-driven environment with Tmall’s transactional power. For the first time, the brand linked Xiaohongshu ads content directly to Tmall Heybox listings, enabling users to purchase featured products without leaving the app.
This "see-now-buy-now" approach was amplified by KOL unboxings and buyer-generated posts, creating a closed-loop funnel. The strategy delivered a 90% increase in off-site sales, highlighting the potential of cross-platform synergy. Brands looking to replicate this success should prioritize cohesive messaging—Intel’s splash ads and Tmall product pages shared identical visuals—and incentivize user-generated content to sustain momentum post-purchase.
This "see-now-buy-now" approach was amplified by KOL unboxings and buyer-generated posts, creating a closed-loop funnel. The strategy delivered a 90% increase in off-site sales, highlighting the potential of cross-platform synergy. Topkee’s expertise in Xiaohongshu ads operations demonstrates how strategic content planning, precise ad targeting, and social customer service can systematically enhance engagement. By leveraging diversified ad formats (including images, videos, and live streams) and analyzing user behavior data, Topkee helps brands optimize conversion funnels while maintaining brand consistency across touchpoints. Their end-to-end services—from KOL-collaborative note creation to real-time comment management—ensure viral-ready content aligns with e-commerce integrations, turning platform interactions into measurable sales growth.
Ⅳ. OPPO’s Foldable Phone Campaign: Dominating a Niche Market
OPPO’s triumph in the competitive foldable phone market hinged on Xiaohongshu ads’s data-driven insights. The platform’s ecosystem report revealed that "fashion" was the top priority for small foldable phone buyers, particularly among style-conscious women. OPPO’s Find N2 Flip campaign leaned into this, positioning the device as a chic accessory rather than just tech. Collaborations with fashion and photography KOLs produced glossy wallpapers and outfit-matching content, while performance-focused notes addressed durability concerns.
The KFS (KOL + Feeds + Search) strategy ensured sustained visibility, culminating in 600 million exposures and 50,000 user notes. OPPO’s lesson? Use Xiaohongshu ads’s granular data to identify underserved niches and craft content that speaks their language.
Ⅴ. Clarins’ Public Welfare Campaign: Authenticity as a Growth Lever
Clarins’ "City Guardian Alliance" campaign showcased how brands can align profit with purpose on Xiaohongshu ads. By spotlighting real-life "guardians" like sanitation workers and nurses, the beauty brand tapped into the platform’s community-driven ethos.
The campaign’s emotional resonance was amplified through a multifaceted approach, aligning with Topkee’s expertise in Xiaohongshu ads operations. By leveraging customized theme schedules and platform-tailored content—including eye-catching titles, visually compelling designs, and storytelling-driven videos—the initiative strengthened brand uniqueness while tapping into timely trends. Topkee’s precision advertising services further optimized reach, utilizing diversified ad formats (images, short videos, live streams) to target relevant user segments, mirroring the campaign’s 106% surge in brand searches. Social customer service management ensured seamless user interactions, handling private messages and public comments to sustain engagement, while data insights from KPI tracking refined strategies. This synergy between purpose-led storytelling and Topkee’s operational frameworks—spanning content creation, ad placement, and performance analytics—drove tangible results, including 20,000 new customers, demonstrating how authenticity and platform-specific expertise converge to maximize impact.
Conclusion
From Intel’s nomadic office narrative to Clarins’ empathetic outreach, these case studies illustrate Xiaohongshu ads’s unmatched ability to fuse trends, data, and storytelling. Whether you’re launching a tech product or a cause-driven initiative, the platform offers tools—KOL collaborations, cross-platform integrations, and immersive ad formats—to amplify your message. Ready to craft your own Xiaohongshu ads success story? Partner with experts who understand the platform’s nuances to maximize your impact.