See How Easily You Can Double Sales with Xiaohongshu Account Matrix

In the competitive landscape of Xiaohongshu, brands are constantly seeking innovative strategies to amplify their reach and drive sales. One such game-changing approach is the 1+3 account matrix—a system where one main Xiaohongshu Account is supported by three sub-accounts to diversify traffic, mitigate risks, and leverage algorithmic advantages. This model has proven particularly effective for brands like April Eyewear and OKEN SHO Home, which have doubled their sales through strategic Xiaohongshu Account linking and content distribution. By decentralizing content and targeting multiple audience segments, the 1+3 matrix not only enhances visibility but also creates a robust ecosystem for sustained growth.

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1. Setting Up the 1+3 Account Linkage

The foundation of the 1+3 matrix lies in properly linking sub-accounts to the main Xiaohongshu Account through Xiaohongshu’s Qianfan app. The process begins with ensuring the main Xiaohongshu Account has store capabilities (either individual or enterprise), while sub-accounts can remain unverified or verified. Once linked, sub-accounts gain critical functionalities such as displaying the main store’s entrance on their profiles, publishing product notes directly to the store, and synchronizing live stream content. This integration allows for seamless cross-promotion, where sub-accounts drive discovery while the main Xiaohongshu Account focuses on conversion. For instance, a sub-account might highlight a product’s lifestyle appeal, while the main Xiaohongshu Account provides detailed purchasing options, creating a funnel that guides users from awareness to purchase.

2. Strategic Positioning for 1+3 Accounts

The success of the 1+3 matrix hinges on deliberate Xiaohongshu Account positioning. The main account should prioritize capturing search traffic and building brand trust, achieved through a consistent persona, vertical domain expertise, a recognizable visual style (e.g., April Eyewear’s Eastern aesthetic), and strategic keyword placement. Meanwhile, sub-accounts should adopt differentiated roles. For example, one sub-account could target new users with educational content, another might engage price-sensitive shoppers with promotions, and a third could focus on post-purchase support. This division ensures comprehensive audience coverage. Brands can further refine their approach by choosing between horizontal (sub-niches like skincare/makeup), vertical (content formats like videos/live streams), or functional (traffic vs. conversion-focused) matrices based on their goals.

3. Content and Note Distribution Strategies

A disciplined content calendar is vital. Startup merchants might post 5 daily notes (2 main, 3 sub), while mature brands like OKEN SHO Home scale to 30 notes (8 main, 24 sub), ensuring consistent platform engagement. Notes should vary in intent: “hard ads” (direct product highlights), “soft ads” (lifestyle integrations), and hybrid posts. For conversion, tactics include editing viral non-commercial notes to add links later, pinning product links in comments, or using notes to funnel users into private group chats—a strategy that boosted OKEN SHO’s conversions by 40%. Additionally, optimizing notes for search traffic with targeted keywords (e.g., “spring sunglasses” for April Eyewear) can significantly enhance discoverability.

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4. Monetization: Combining 1+3 with Paid Services

The matrix truly shines when integrated with paid tools. Live streaming, for instance, allows sub-accounts to attract viewers while the main Xiaohongshu Account closes sales, as seen in April Eyewear’s 6–10 hour daily streams. The platform’s zero-commission policy for linked accounts further boosts profitability. Collaborations with buyers (like Dong Jie, who drove 1M RMB sales for April) can also amplify reach. These partnerships provide access to high-performing content and niche audiences, which brands can repurpose across their own Xiaohongshu Account.

5. Case Studies and Advanced Tactics

April Eyewear’s success underscores the power of scenario-based live streaming. By aligning streams with platform trends (e.g., spring launches) and offering interactive perks like gifts, they achieved a 30% new-customer rate. Similarly, OKEN SHO Home’s multi-channel group chats and high-frequency note updates (text/image/video) created a pre-livestream buzz that translated into 1M+ GMV during 618. Both cases highlight the importance of data-driven adjustments, such as monitoring note performance and iterating on sub-account roles.

Topkee’s Xiaohongshu Blue V certification services amplify these strategies by providing brands with a suite of tools to elevate their presence and engagement on the platform. The Blue V certification not only enhances brand credibility with an official label but also unlocks advanced functionalities designed to boost interaction and conversion. For instance, brands can leverage lottery notes and live streaming features to sustain user engagement, fostering long-term loyalty and higher interaction rates. The platform’s promotional tools—such as French fries promotion, business topics, and performance advertising—further expand brand visibility, while integrated store linking and product notes streamline the path from social traffic to sales.

Topkee’s value-added services for professional Xiaohongshu Account include personalized homepage customization, keyword package planning, and centralized fan operation tools. Brands can design tailored homepages with exclusive logos and compelling introductions, while strategically planned keyword packages ensure visibility when users search for relevant terms. The comment management system allows brands to filter and prioritize interactions based on engagement metrics, improving response efficiency. Automated private message replies and group messaging (up to four monthly broadcasts) enable brands to deliver curated content—combining text, images, notes, products, and coupons—to nurture fan relationships and drive activity.

6. Risk Management and Optimization

To avoid over-reliance on a single Xiaohongshu Account, brands must diversify their traffic pools. The 1+3 model inherently mitigates this risk by distributing content across multiple accounts, each tapping into different algorithmic tags. Regular A/B testing of note formats and sub-account functions ensures continuous optimization. For example, if a sub-account targeting “price-sensitive users” underperforms, pivoting to “usage tutorials” might yield better engagement.

Topkee's suite of operational tools further refines this process. The platform enables centralized comment management, allowing brands to filter and prioritize high-impact interactions based on fan status and engagement levels. Automated private message responses, tailored to industry-specific keywords, streamline communication efficiency, while the @Me Note Management feature showcases user-generated endorsements to bolster brand trust.

Marketing conversion is seamlessly integrated into this framework through Topkee's closed-loop solutions. Brands can link Xiaohongshu stores or physical locations to their enterprise Xiaohongshu Account, providing direct shopping pathways for users. The lottery function and CPC ads (via the Focus platform) enhance user participation and visibility, respectively, while business topics aggregate UGC for amplified exposure. Additionally, monthly group messaging (up to four broadcasts) delivers curated content—combining notes, products, and coupons—to sustain fan engagement and reinforce brand relationships.

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Conclusion

The 1+3 Xiaohongshu Account matrix is a transformative strategy for Xiaohongshu merchants, blending scalability with precision targeting. By strategically positioning accounts, diversifying content, and leveraging live streaming and buyer collaborations, brands can unlock exponential sales growth. As demonstrated by April Eyewear and OKEN SHO Home, consistency and adaptability are key—whether in daily note output or aligning with platform trends. For brands ready to elevate their Xiaohongshu presence, the 1+3 matrix offers a proven roadmap to success.