How PrimeCredit reduced cost per lead by 40% using Facebook's Advantage+ campaigns

In today’s fast-evolving digital advertising landscape, businesses are constantly seeking smarter ways to optimize ad spend while maximizing conversions. Meta’s latest innovations, particularly Advantage+ shopping campaigns and generative AI-powered ad tools, are proving to be game-changers. At the recent IAB NewFronts 2025, Meta unveiled groundbreaking solutions like Reels Hot Ads and Threads video ads, designed to help brands seamlessly integrate into trending cultural conversations. These tools leverage AI-driven automation to enhance targeting, creative optimization, and budget allocation—delivering measurable cost efficiencies for FB ads and beyond.

One standout example is PrimeCredit, a Hong Kong-based financial services provider, which achieved a 40% reduction in cost per lead and a 68% surge in loan applications using Meta’s automated Facebook ads solutions. Similarly, PRESS Healthfoods saw a 40% increase in conversions with AI-enhanced creatives. These successes highlight how automation and AI are reshaping FB ads, making it imperative for businesses to explore these tools for sustainable growth.

I. Meta’s Advantage+ Shopping Campaigns: A Deep Dive

Meta’s Advantage+ shopping campaigns represent a paradigm shift in digital advertising by automating key aspects of Facebook ads management. Unlike traditional ad setups, which require manual adjustments for targeting, placements, and creatives, Advantage+ campaigns use AI and machine learning to test multiple ad variations (up to 150 combinations) and optimize performance in real time. This eliminates guesswork, allowing advertisers to focus on strategy rather than execution.

A core benefit is dynamic creative optimization, where Meta’s AI subtly enhances ad elements—adjusting brightness, cropping images, or repositioning call-to-action buttons—to improve engagement. For example, PRESS Healthfoods leveraged Advantage+ creative with generative AI, which automatically generated new backgrounds and ad copy variations, leading to a 33% lower cost per purchase. Additionally, the Advantage+ placements feature ensures FB ads run across the most cost-effective platforms, whether in Reels, Stories, or the main feed.

PrimeCredit’s case further demonstrates the power of automation. By comparing traditional interest-based Facebook ads with Advantage+ campaigns, they found that the latter not only reduced manual workload but also drove higher-quality leads at a fraction of the cost. This underscores how AI-driven automation is no longer optional but a necessity for competitive performance.

II. PrimeCredit’s Success Story: From High Costs to High Conversions

PrimeCredit, a Hong Kong financial institution, faced a common challenge: escalating customer acquisition costs and low conversion rates in their loan applications. Their traditional approach—running multiple interest-based FB ads—was inefficient, requiring constant tweaks without guaranteeing results. To address this, they conducted an A/B test comparing their usual ads with Meta’s Advantage+ shopping campaigns.

The test revealed staggering results:

68% more loan applications from Advantage+ campaigns.
40% lower cost per lead, proving automation’s cost efficiency.

Key to this success was AI-powered audience targeting. Instead of manually selecting interest groups, Meta’s algorithms analyzed user behavior to serve Facebook ads to those most likely to convert. Additionally, the automated budget allocation feature redistributed spending toward top-performing creatives, eliminating wasted impressions.

PrimeCredit’s experience is a blueprint for financial services and other industries struggling with lead generation. By adopting data-driven automation, businesses can achieve scalable growth without proportionally increasing ad spend.

III. How Meta’s AI and Machine Learning Enhance Ad Performance

At the heart of Meta’s automated ad solutions is AI and machine learning, which continuously refine targeting and creative delivery. For instance, the Instagram Creator Marketplace’s “Trends” feature uses AI to identify viral topics (e.g., “spring nail art” or “festive vibes”), allowing brands to align FB ads with cultural moments. Similarly, the Reels Hot Ads tool places ads alongside trending creator content, boosting relevance and engagement.

PRESS Healthfoods’ campaign highlights another AI advantage: generative ad variations. By uploading a single product image, Meta’s AI produced multiple creative versions—expanding backgrounds, adjusting filters, and rewriting ad copy—resulting in a 40% sales lift. This level of automation is particularly valuable for small teams lacking extensive creative resources.

Looking ahead, Meta’s expansion of Threads video ads and Facebook Live collaborations signals a future where AI not only optimizes Facebook ads but also integrates them organically into user-generated content. Brands that embrace these tools early will gain a competitive edge in capturing audience attention.

Red 3D tree and cylinders on pink background

IV. Implementation Strategies for Maximum Cost Savings

To replicate PrimeCredit’s success, businesses should adopt a structured approach that integrates advanced targeting, creative optimization, and automation. Topkee offers a complementary suite of proprietary technologies to maximize Facebook ads performance.

Topkee’s independently developed TAG system enables businesses to collect and analyze user behavior across platforms, creating highly segmented audience lists. By embedding global codes (ttoclid), TAG tracks interactions, conversions, and even call events, feeding this data back to advertising platforms for unified optimization. For example, similar audiences can be expanded based on custom lists, leveraging social proof (e.g., followers’ networks) to boost conversion likelihood.

Topkee’s creative strategy focuses on combating ad fatigue through systematic audience segmentation and iterative testing. Using TAG-collected data, creatives are tailored to specific audience badges (e.g., past interactors receive promotional content). The TTO marketing tool further streamlines creative adjustments, allowing rapid deployment of fresh variations while monitoring performance via the TM tracking module.

Topkee’s interoperability across Facebook, Instagram, Facebook messenger, and WhatsApp supports diverse goals—from awareness to sales. Ad formats like carousel ads, micro-videos, and AR experiences cater to different engagement levels, ensuring native-feeling placements. This multi-position approach complements PrimeCredit’s Trend API integration by diversifying touchpoints without sacrificing relevance.

Hands holding a small potted cactus

Conclusion:

Meta’s FB ads automated ad —powered by AI and machine learning—are transforming digital marketing by reducing costs, improving conversions, and simplifying campaign management. PrimeCredit and PRESS Healthfoods prove that businesses of all sizes can benefit, whether in financial services, e-commerce, or health foods.

If your brand is grappling with high customer acquisition costs or low conversion rates, now is the time to explore Meta’s Advantage+ solutions. Partnering with a digital marketing expert can help tailor these tools to your specific goals.