How Bing Ads Helped Regenesys Education Achieve 25% Brand Recall Growth

In today’s competitive digital landscape, educational institutions face the challenge of standing out amidst a sea of online learning options. Copilot Search, introduced in April 2025, blends traditional and generative AI to deliver curated answers and inspire further exploration. Regenesys Education, a premier African school offering internationally recognized programs, sought to enhance its brand awareness and deepen audience engagement. With the rise of AI-powered search and advertising tools, Bing Ads emerged as a strategic solution to help Regenesys achieve its goals.

The digital brand campaign leveraged Bing Ads’ sophisticated targeting and ad formats, resulting in a remarkable 25% growth in brand recall among users exposed to the ads. This success story highlights how combining search and display ads can drive full-funnel impact—from initial awareness to sustained engagement.

I. The Strategic Approach: Leveraging Bing Ads for Brand Growth

Regenesys Education’s primary objectives were to boost brand awareness and foster deeper engagement with prospective students. To achieve this, the institution turned to Microsoft Advertising, which offered unique capabilities such as precision targeting, extensive reach, and versatile ad formats.

Bing Ads provided Regenesys with access to a high-intent audience actively searching for educational programs. The platform’s integration of search and display ads allowed the institution to engage users at different stages of their decision-making journey. Search ads captured immediate interest, while display campaigns reinforced brand messaging through visually compelling creatives.

By aligning its campaign with Microsoft Advertising’s tools, Regenesys ensured that its messaging reached the right audience efficiently. The strategic use of both search and display ads created a cohesive brand experience, maximizing visibility and engagement.

Red subscribe button with cursor

II. Execution: Tailored Campaign Tactics

To optimize campaign performance, Regenesys implemented several key tactics. First, precision targeting was applied based on device type, location, and audience segments. This ensured that ads reached users most likely to be interested in Regenesys’ programs, whether they were browsing on mobile or desktop.

Second, negative keywords were employed to improve cost efficiency and relevance. By filtering out irrelevant search queries, Regenesys minimized wasted ad spend and ensured that its budget was allocated to high-potential leads.

Finally, display campaigns were tailored to promote specific courses to segmented audiences. For example, postgraduate programs were highlighted to professionals seeking career advancement, while undergraduate offerings were targeted at younger demographics. This level of customization enhanced engagement and drove higher conversion rates.

III. Results and Impact

The campaign delivered outstanding results, surpassing Regenesys’ initial expectations. Key performance metrics included a 20% increase in brand awareness, a 15% uplift in brand consideration, and the standout achievement—a 25% growth in brand recall among users exposed to the ads.

Bing Advertising outperformed other search platforms, demonstrating its effectiveness in reaching and engaging high-intent audiences. Shamitha Shetty, Global Director at Regenesys Education, praised the campaign’s full-funnel impact, stating, “We went beyond achieving our goals with Bing Advertising. From gaining exposure to getting high conversions, we witnessed full-funnel results.”

The exemplary customer support from Microsoft’s partners, such as InMobi, further contributed to the campaign’s success, ensuring smooth execution and optimal performance.

Man with raised hands at desk

IV. Broader Implications and Future Potential

Regenesys’ success exemplifies how education brands can leverage Bing Ads to achieve measurable growth. The combination of search and display ads creates a holistic approach, capturing attention at every stage of the customer journey. Looking ahead, AI-driven features like Copilot Search in Bing present exciting opportunities for deeper engagement. For brands like Regenesys, this innovation could enhance ad relevance and user interaction, making search campaigns even more impactful.

Topkee’s comprehensive suite of services demonstrates how precise targeting, ad spend efficiency, and AI-driven tools can be systematically applied to enhance digital presence and drive sustained growth. The process begins with thorough preparation, where Topkee analyzes industry-specific competitors’ strategies, keywords, and creative approaches on Bing to develop a tailored promotion plan. This foundational research ensures campaigns are aligned with market trends and audience behavior. A critical component of this strategy is landing page optimization, where Topkee leverages WEBER’s website scoring tool to evaluate and improve ad landing pages. By addressing usability issues and ensuring consistency between ads and landing pages, conversion rates are significantly enhanced. Additionally, the integration of global tracking (TAG) enables precise event action monitoring, feeding conversion data back into advertising automation systems to refine targeting and shorten learning periods.

Topkee further strengthens campaign effectiveness through specialized account management, including Bing Ads account audits to mitigate risks and streamline ad placement. For industries requiring certification, Topkee assists in compiling and submitting qualification applications, ensuring compliance with platform requirements. Audience targeting is another area where Topkee excels, employing attribution-based Remarketing to segment users by behavior—such as website visitors or converters—and deliver personalized ads. This data-driven approach is complemented by advanced keyword research, identifying high-impact terms that align with business objectives and search trends.

Campaign execution is optimized through Topkee’s TTO CDP tools, which facilitate efficient account management, KPI tracking, and creative collaboration. Automated ad rules adjust bids, budgets, and targeting in real time based on performance metrics, ensuring ads remain competitive. The use of Bing’s SEM seed audiences expands reach through lookalike targeting, maximizing ROI. Post-campaign, Topkee provides granular performance analysis, including conversion reports and ROI metrics, to evaluate effectiveness and guide future optimizations.

Hand writing on paper in red envelope

Conclusion

Regenesys Education’s journey with Bing Advertising showcases the power of a well-executed digital brand campaign. From setting clear objectives to achieving a 25% boost in brand recall, the institution’s success underscores the effectiveness of Bing Ads in a competitive market.

For brands seeking to enhance their digital marketing efforts, Bing Advertising offers a robust platform with advanced targeting and AI-driven innovations. To explore how Bing Ads can elevate your brand’s performance, consider consulting with a professional marketing advisor today.